About Us - Pet Stop of the North Bay

Owners Chris and Julie Steinfeld have been serving all of Sonoma, Marin and Napa counties since 1994.  From 1994 to 2004, they served their clients as Invisible Fence Pet Protection.  From 2004 to present, they continue to serve pet owners under the Pet Stop of the North Bay banner.

How Pet Stop of the North Bay

became a leading provider of Pet Fence Systems.


Long ago at the end of the last century, two years before Chris and Julie were married: they adopted Beauregard, a 10 week old Labradoodle puppy.


Living on a piece of property on the North Shore of Long Island, NY, with Chris traveling to far away ports in pursuit of Olympic Gold racing sailboats, it was determined that the best solutions to keep Beauregard safe at home was to install an invisible fence.


In the Spring of 1994, Chris and Julie had been married for two years, the 1992 Olympics were in the history books. It was now time to pack up the Silver Medal and return to the West Coast.


In June of 1994, Chris and Julie relocated to their new home in Sonoma CA and created their new business, Invisible Fence Pet Protection.  For the next ten years, peace and harmony reigned with Chris honing his containment system design skills.


Toward the end of 2003, the "Dark Side" seized power at the Invisible Fence Company. The company was restructured and manufacturing was outsourced to CHINA. Product reliability began to suffer.  Not wanting to join the evil empire, Chris and Julie decided to build a relationship with Perimiter Technologies, Inc. This is when Pet Stop of The North Bay was born. 


The switch was easy, Perimeter Technologies, Inc. employs the greatest minds of the dog fence industry. John Purtell, Pet Stop's President was the Founder of Invisible Fence. Pet Stop's electronics offer many more features than Invisible Fence and we are happy to bring those features to our customers.


Making the switch from Invisible Fence to Pet Stop proved successful, through customer satisfaction, our company grew in size. 


Bay Area Dog Fence provides direct manufacturer warranties only on Pet Stop® brand electronic fence products and is not affiliated with any pet containment manufacturer other than Pet Stop®.


Bay Area Dog Fence sells and or services all other brands of pet containment including Invisible Fence® , PetSafe®, Radio Fence®, Underground Pet Fencing Co, Innotek®, Smart Dog® Dog Watch®, Pet Guardian® and others as an independent contractor.  We provide product upgrades, exchanges, trade-ins and replacements. Ask us about our special trade in pricing for Invisible Fence® or these other brands of electric pet fence systems.


Invisible Fence® is a registered trademark of Invisible Fence Company.  Invisible Fencing® is a registered trademark of Invisible Fence Company. PetSafe®, Innotek®, Smart Dog®, Invisible Fence® and Pet Guardian® and Radio Fence® are registered trademarks of Radio Systems Corp.  Dogwatch is a registered trademark of Dog Watch Inc. Dog Guard is a registered trademark of Dog Guard, Inc.